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Spotify.
Instant music download
The concept can focus on highlighting the platform's strengths in providing immediate access to a vast library of songs and personalized music experiences
Print, Digital
Services
Spotify
Client
CHALLENGE: converting music fans from these poorly monetized formats (e.g. slow illegal download services with poor quality) to the paid streaming format, which produces far more value per listener.
INSIGHT: Spotify users are highly engaged with the average multiplatform user spending 146 min a day using the service. the share of users listening on mobile tripled although more than 50 percent of sessions are still on desktop
SOLUTION: Focusing on how fast you can download and enjoy High quality music anywhere anytime
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